New clinic reflects continued growth and commitment to accessible, transparent care through direct primary care
Hy-Vee Health Exemplar Care announced today the opening of a new clinic in Dubuque, Iowa, further expanding its membership-based healthcare model. The Dubuque clinic, located at 2515 NW Arterial, marks the organization’s 16th clinic overall and its tenth in Iowa, reinforcing continued growth and investment in delivering accessible, relationship-driven care across the Midwest.
Founded in West Des Moines in 2019, Hy-Vee Health Exemplar Care operates using a membership-based model known as direct primary care, which bundles healthcare services into a predictable monthly fee. Memberships can be used independently or alongside a traditional medical plan, offering patients greater flexibility and control over their care.
As demand continues to grow for more convenient, transparent healthcare options, the Dubuque clinic brings Hy-Vee Health Exemplar Care’s direct primary care model closer to more communities. It provides easier access to care without the complexity of traditional fee-for-service systems.
“Our expansion into Dubuque is another step in making a more accessible and straightforward approach to healthcare available to communities across the Midwest,” said Jon Van Der Veer, DO, MBA, Founder and CEO of Hy-Vee Health Exemplar Care. “We continue to see demand for care that gives patients more time with their provider, greater transparency around costs, and a relationship they can rely on. We’re happy to bring that model to the Dubuque community.”
The Dubuque clinic is open Monday through Friday from 8 a.m. to 4:30 p.m. and offers Hy-Vee Health Exemplar Care’s full suite of membership options, designed to meet a range of healthcare needs:
- Exemplar Access
Focused on urgent care needs, including common illnesses such as colds, flu and minor injuries, with same-day or next-day availability and 24/7 access to a provider. - Exemplar Complete
A comprehensive direct primary care membership that includes everything in Access, along with ongoing preventive, acute, and chronic care, annual physicals, routine labs and visits that meet members’ needs. - Exemplar Diagnostics
A three-month program designed to provide deeper insights into overall health through comprehensive lab work and dedicated provider review, followed by continued care through Complete membership.
Across all membership options, Hy-Vee Health Exemplar Care emphasizes clear, upfront pricing and a care experience without surprise bills. This allows members to better understand and plan for their healthcare.
“Opening in Dubuque allows us to bring our approach to healthcare to even more people across the region,” Van Der Veer said. “Our model is designed to make care simpler and more personal, giving members greater access to their providers and a healthcare experience centered on their needs.”
With locations now spanning five Midwest states, Hy-Vee Health Exemplar Care continues to expand its presence while maintaining a focus on personalized, accessible care.
To learn more about Hy-Vee Health Exemplar Care and its locations, visit www.exemplar.care.