When Accidents Happen: Exemplar Care Is Always There

When you’re a parent, accidents seem to happen when you least expect them — and usually on a weekend. For Ashley and her 4½-year-old daughter Kallie, that moment came earlier this month when Kallie fell off the ladder coming down from the trampoline.

“We could tell her arm was hurt,” Ashley shared, “but we didn’t know where to go or where to start.”

Why Choose Exemplar Care?

That uncertainty is something so many families face in an urgent situation. The ER can be intimidating, expensive, and involve long wait times. Urgent care centers aren’t always open when you need them most. Thankfully, Hy-Vee Health Exemplar Care’s 24/7 West Des Moines clinic was ready to help.

“We knew Exemplar Care is always available, even on weekends, so we reserved a spot online to reduce our wait time,” Ashley said.

Compassionate Care Every Step of the Way

From the moment they arrived, the Exemplar Care team made sure Kallie felt safe and cared for. Cartoons were turned on in the room, staff made her smile through the tears, and they quickly got her in for an X-ray.

“The clinical staff handled Kallie with such care,” Ashley told us. “They helped her through an X-ray, calmed her fears, and she walked out with stickers and suckers.”

Next Steps and Peace of Mind

The X-ray revealed a fracture in Kallie’s arm. For parents unfamiliar with managing broken bones, navigating next steps can feel overwhelming. That’s why Exemplar Care doesn’t stop at a diagnosis — we guide families through what comes next.

Kallie ultimately needed surgery and a cast, but thanks to exceptional, efficient care at Exemplar Care, her family had answers, a plan, and peace of mind within hours. In the photo above, you’ll see Kallie in her pink dance recital outfit, proudly wearing her matching pink cast and flashing a big smile — a perfect picture of her resilience!

Looking back, Ashley reflected on what the experience might have been like had they gone elsewhere. “I’m just so thankful Exemplar Care was open, available, and that the support we received from start to finish was incredible,” Ashley said. Emergency room visits are often up to ten times more expensive than seeing a primary care provider or visiting an urgent care clinic, not to mention the longer wait times patients typically face.

Solving Healthcare Challenges for Members

Exemplar Care offers acute care for both members and non-members. However, members receive unlimited access to 24/7 acute care and same or next-day primary care for one low monthly fee.

When accidents happen, having a trusted, compassionate care team on your side makes all the difference.

If you’re not a member yet, learn more about how Exemplar Care can be there for you — anytime, every day.

Spring Allergies: Why 2025 Is Hitting Harder—and How to Stay Ahead

 

Spring has sprung, bringing longer days, warmer weather—and for many, relentless allergy symptoms. Sneezing, sniffling, itchy eyes, and sinus pressure are just the beginning of what Dr. Jon Van Der Veer, CEO at Hy-Vee Health Exemplar Care, says is shaping up to be one of the worst allergy seasons in recent years.

Why Are Allergies So Bad in 2025?

“Pollen levels are particularly high this season,” says Dr. Van Der Veer. “We’re seeing patients with stronger, more persistent symptoms.”

Thanks to warming temperatures and extended growing seasons, pollen-producing plants are thriving—resulting in higher airborne pollen counts and longer-lasting symptoms.

Common Symptoms to Watch For:

  • Sneezing or nasal congestion

  • Itchy or watery eyes

  • Coughing or wheezing

  • Fatigue or brain fog

  • Headaches or sinus pressure

Dr. Van Der Veer’s Top Tips for Managing Spring Allergies:

1. Track the Pollen Count
Stay updated on daily pollen forecasts and limit outdoor activities during peak hours, typically mid-morning through early afternoon.

2. Use Air Purifiers & HEPA Filters
Filtering the air in your home or office can dramatically reduce indoor allergens.

3. Rinse Off After Being Outside
Pollen can cling to your skin, clothes, and hair. Shower and change after spending time outdoors.

4. Keep Windows Closed
As much as we love a spring breeze, it’s best to keep windows shut to minimize indoor exposure to pollen.

5. Seek Personalized Treatment
If OTC meds aren’t cutting it, talk to your healthcare provider about allergy testing or prescription solutions tailored to your symptoms.

A New Kind of Care, Close to Home

With new clinics now open in Coralville, Cedar Falls, Davenport, and Omaha, Exemplar Care is making it easier than ever to access affordable, patient-focused healthcare. Whether it’s seasonal allergies, urgent care, or long-term health management, our Direct Primary Care model provides transparent pricing, walk-in availability, and no-surprise billing.

Dr. Van Der Veer and his team are here to make care simple, accessible, and personal.

“We’re here to simplify healthcare and build real relationships with our patients,” says Dr. Van Der Veer.

 

Watch Dr. Van Der Veer’s video interview with Iowa’s News Now to learn more.

How Exemplar Care Improved Dennis’ Diabetes Management

American Diabetes Alert Day

Today is American Diabetes Alert Day—a day to raise awareness about diabetes and encourage early detection and prevention. At Hy-Vee Health Exemplar Care, we make healthcare more accessible, convenient, and personalized, especially for those managing chronic conditions like diabetes.

Dennis’ Journey

Dennis, an Exemplar Care member patient for two years, shares how our Direct Primary Care (DPC) model improved his health.

“After switching jobs, I lost health insurance coverage and thought quality healthcare was out of reach—until I found Exemplar Care. Membership provides me with convenient, unlimited access to the services I need for my primary and urgent care.”

Taking Charge of His Health

Before Exemplar Care, Dennis went to the hospital, where he was told he was borderline diabetic. “Over time, my A1C kept going up, but my primary care provider didn’t take action,” he says. When he found Exemplar Care, Elli Vore, a primary care provider at our West Des Moines clinic, ran tests and advised Dennis that he was, in fact, Type 2 diabetic.

“From there, we worked together to find the right medication and dosage that wouldn’t upset my stomach and would actually bring my A1C down. Now, my A1C is at a good level, and I feel better than ever,” Dennis says.

For Dennis, managing diabetes requires regular A1C checks, consistent monitoring, and ongoing communication with his primary care provider. “There has never been a time I needed to be seen that I couldn’t speak to or see my provider the same or next day,” he says. “That kind of access has made all the difference.”

A Health Transformation

Through personalized care with Elli, Dennis has transformed his health. “Having a provider who takes the time to know my whole health—not just my diabetes—has been life-changing,” he shares. “Elli has worked with me on everything from my diet and exercise to quitting smoking and drinking. I now work out every day, have cut sugar, and feel like my healthiest self.”

Diabetes Awareness: The Power of Early Detection

According to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), “Small changes—such as choosing healthier foods, increasing physical activity, and weight management—can go a long way in preventing or delaying Type 2 diabetes.”

Our approach to healthcare aligns with this philosophy, providing members the time and resources to create meaningful health improvements.

The American Diabetes Association emphasizes the importance of early detection and management, stating, “One in five people with diabetes don’t know they have it. Knowing your risk can help you take charge of your health.”

We make it easier to take charge by offering accessible, comprehensive primary care without any barriers.

Better Health Starts Here

Dennis urges others managing a chronic condition to find a provider who prioritizes their whole health. “Anyone with a chronic condition deserves a primary care provider who has the time to truly listen, and advocates for them on their journey to better health.”

Experience better chronic condition management with Exemplar Care. Sign up today and take control of your health!

World Cancer Awareness Day: Truly Heard, Truly Cared For

 

The Importance of Being Heard in Healthcare

At Hy-Vee Health Exemplar Care, we believe every patient deserves to be truly heard and cared for. Our Direct Primary Care (DPC) model gives providers the time and flexibility to understand patients’ concerns fully. For Maggie, having a provider who truly listened made all the difference. It didn’t just improve her quality of life—it may have saved it.

Becoming A Member

Maggie’s journey with Exemplar Care began when her husband’s job at Hy-Vee gave her family access to our DPC membership through Aplos Health Plans. After great experiences in our urgent care and hearing about how we do primary care differently, her family decided to establish care. That decision, she now believes, changed her life.

Years of Dismissed Concerns

“I met Jen, the provider in Bondurant, in June and we discussed my concerns. I had dealt with constant vaginal bleeding for years,” Maggie shared. “Other providers kept calling my symptoms normal. They said I didn’t need further evaluation because I was diagnosed with PCOS at 14. I always had irregular periods and heavy bleeding, but I knew something was wrong. No one would listen.”

For years, Maggie felt dismissed. Insurance constraints and standard protocols shaped her care. But at Exemplar Care, Jen took the time to listen. She didn’t rush Maggie or rely only on previous diagnoses. Instead, she validated Maggie’s concerns, looked at the patient as a whole, and created a plan to uncover the real issue.

Finally, Someone Listened

“Jen agreed that it wasn’t normal. I felt so heard. We started putting a plan together to find answers.”

Further imaging revealed abnormalities in Maggie’s uterus and ovaries. Jen referred her to an OB-GYN, who performed a biopsy. The results were shocking—Maggie had both pre-cancer and cancer in her endometrium. After years of searching, she finally had an answer, thanks to a provider who truly listened.

A Life-Changing Diagnosis

“After fighting for years, I finally had an answer because of Jen and my Exemplar Care membership,” Maggie said. “The OB-GYN referred me to an oncologist in Iowa City. They scheduled a total hysterectomy, which I had two weeks ago. Now, I’m waiting on pathology results to see the next steps.”

A Second Discovery

Maggie’s story didn’t end there. The thorough and proactive care she received led to another critical discovery—one that could have been fatal.

“Through the testing, they found a large blood clot, likely caused by the cancer. If Jen hadn’t sent me to get checked, who knows if I’d even be here?”

The Power of Direct Primary Care

Maggie’s experience shows what Direct Primary Care at Exemplar Care makes possible. In traditional healthcare, time constraints and insurance rules often dictate care. Patients like Maggie can go years without answers. But at Exemplar Care, our providers have the time to listen, dig deeper, and advocate for their patients.

Gratitude and Recovery

Today, Maggie focuses on recovery with her husband and their daughter. As she waits for the next steps, she remains deeply grateful for the care that changed her life.

“I cannot say enough good things about Jen. Without her taking the time to truly listen, I’d still be fighting with providers.”

A Message for World Cancer Awareness Day

On this World Cancer Awareness Day, we share Maggie’s story as a reminder of the power of compassionate, patient-centered care. It is also a testament to proactive care and early detection. No one should have to fight for years to be heard. At Exemplar Care, we listen, we care, and we go the extra mile—because every patient deserves it.

We offer membership options for employer groups, families, individuals, and those with Medicare and Medicaid. Discover how our Direct Primary Care model can provide you with personalized, attentive healthcare. Contact us today to learn more.

A Memorable Fifth Birthday: Accessible Healthcare in Action

At Exemplar Care, we believe every patient should feel truly cared for and embraced as part of our community—just like family. Birthdays are a time for joy and celebration, but Teresa Ward’s grandson’s fifth birthday took an unexpected turn. As a dedicated provider at Exemplar Care’s 24/7 West Des Moines location, Teresa experienced firsthand the exceptional benefits of the accessible healthcare model she helps provide every day.

When a tumble left her grandson with a broken arm, they knew exactly where to go. He was quickly evaluated, had an X-ray, and walked out with a bright new cast and sling—a memorable birthday gift from the team at Exemplar Care.

 We’re proud to provide the kind of care that families can count on, ensuring that our patients always feel supported and part of the Exemplar Care family.

 

The Health Benefits of Owning a Pet

Owning a pet goes far beyond companionship—they offer proven health benefits that enhance both physical and emotional well-being. Whether you’re a dog lover, a cat enthusiast, or both, here’s how pets can positively impact your life and health.

Pets Keep You Active

Pets, especially dogs, encourage physical activity. According to a Michigan State University study, dog owners are 34% more likely to meet the recommended 150 minutes of weekly walking (30 minutes, five days a week) compared to non-owners. Additionally, dog ownership increases leisure-time activity by 69%, which can improve heart health, support weight management, and reduce the risk of chronic diseases.

Pets Get You Outdoors

Walking a dog or playing with a pet outdoors exposes you to fresh air and sunshine, offering a healthy dose of vitamin D. Time spent outdoors has been shown to boost mood and mental health, while also strengthening bones and reducing the risk of chronic illnesses associated with vitamin D deficiency.

Pets Enhance Social Connections

Owning a pet opens up opportunities to connect with others. A study published in PLOS ONE found that pet owners are more likely to form social bonds in their communities. Activities like attending dog obedience classes, visiting parks, or even casual conversations during a walk help strengthen these connections.

Pets Bring Joy and Entertainment

Pets can be endlessly entertaining. Whether it’s watching your dog’s playful antics or laughing at your cat’s quirks, pets have a unique ability to brighten your day. Even watching animal videos has been shown to improve mood and energy levels, according to research from Indiana University.

Pets Provide Routine and Purpose

Caring for a pet establishes a daily routine of feeding, walking, and playing. Research published in the Journal of Psychiatric Research shows that the responsibility of pet ownership can provide a sense of purpose, especially for individuals coping with mental health challenges.

Pets Help Reduce Stress

Interacting with pets, such as petting or grooming, releases serotonin, dopamine, and oxytocin—hormones that reduce stress and lower blood pressure. These benefits make pets wonderful companions for managing anxiety and promoting overall well-being.

Pets Offer Unconditional Love

One of the greatest gifts pets offer is unconditional love. A study by the American Psychological Association found that pets provide emotional support and comfort, particularly during times of stress. They don’t judge or require much beyond basic care, making them excellent emotional companions.

Why Older Pets Make Great Companions

Adopting an older pet has unique advantages:

  • Predictable Personality: Older pets have established behaviors, making it easier to choose a pet that fits your lifestyle.
  • Trained Behavior: Many older pets are already house-trained and know basic commands, reducing the effort needed to acclimate them to your home.
  • Calm Demeanor: They are less likely to engage in destructive behaviors, such as teething or excessive scratching.
  • Eager to Learn: Research shows that even older pets can be trained effectively, making them adaptable and attentive companions.

Dog People vs. Cat People

Approximately 48% of U.S. households own a dog, while 38% own a cat. However, due to multi-cat households, there are more cats (94 million) than dogs (90 million) in homes across the country. Whether you’re a dog lover, a cat fan, or both, the benefits of pet ownership are undeniable.

Resources for Pet Owners

Owning a pet is more than a lifestyle choice—it’s a health investment. From boosting physical activity to reducing stress, pets enrich our lives in countless ways. Consider adopting a pet today and experience the joy and health benefits they bring!

Cervical Health Awareness Month: Early Detection and Prevention

At Hy-Vee Health Exemplar Care, we believe healthcare is about more than treating illness—it’s about prevention, education, and building relationships that empower you to live your healthiest life. January is Cervical Health Awareness Month, a perfect time to prioritize your health through prevention and early detection.

The Power of Prevention

Cervical cancer is one of the most preventable cancers, yet it often has no early symptoms. That’s why regular Pap smears are essential. These screenings detect changes in cervical cells early, allowing your provider to address potential issues before they become serious. During Cervical Health Awareness Month, take time to learn more about cervical cancer prevention by visiting trusted resources like the Centers for Disease Control and Prevention’s (CDC’s) cervical cancer resources.

More Time, More Care

With our Direct Primary Care (DPC) membership, you’ll spend more time with your provider, building a trusting relationship that goes beyond the basics. This extra time allows us to:

  • Educate You: Learn about cervical health and the importance of screenings in preventing cancer.
  • Coach You: Discuss lifestyle factors like nutrition, stress management, and overall wellness that can support your long-term health.

Personalized, Hassle-Free Healthcare

At Exemplar Care, we make preventive care simple and convenient with same or next-day access to your primary care provider. Our focus is on empowering you to take control of your health so you can live your healthiest life.

Schedule your visit and Pap smear today and experience the difference of a healthcare team that’s truly invested in your well-being. Prevention starts with education, and we’re here for you every step of the way.

Protect Yourself from Frostbite

Protecting Yourself in Freezing Temperatures

Winter in the Midwest can be as dangerous as it is beautiful. With temperatures frequently plunging below freezing and bitter winds, frostbite is a real risk. Whether shoveling snow or taking a brisk walk, understanding how to prevent frostbite is essential to staying safe in our unpredictable winters.

Winter weather can be beautiful, but it also comes with risks. Frostbite is a serious condition caused by exposure to extreme cold, and if not treated promptly, it can lead to permanent tissue damage. Understanding how to prevent, recognize, and treat frostbite is essential to staying safe during the colder months.

What Is Frostbite?

Frostbite occurs when skin and underlying tissues freeze due to prolonged exposure to cold temperatures. Commonly affected areas include fingers, toes, nose, ears, cheeks, and chin. The condition progresses in stages:

  • Frostnip: the first stage of frostbite that doesn’t cause permanent damage, causes the skin to look pale or red, and sensations of cold, prickly, and numbness.
  • Superficial Frostbite: the second stage of frostbite where previously red skin becomes pale or turns white, and ice crystals form on the skin. The skin may feel warm despite these changes — a warning sign of skin damage.
  • Severe Frostbite involves deeper tissues, leading to hard, numb skin that may turn black as the tissue dies.

When people usually think of burns, they think of heat-related burns, but frostbite is a cold-related thermal burn or skin injury when the temperatures drop

Signs and Symptoms of Frostbite

Being outdoors in the Midwest winter weather can put you at risk for frostbite, especially in exposed areas like the fingers, toes, nose, and cheeks.

Look out for:

  • Red, white, or grayish-yellow skin discoloration
  • A numb, prickly, or burning sensation
  • Skin that feels waxy or hard to the touch
  • Blisters forming after rewarming

If you notice these signs, it’s time to get indoors and act fast to prevent further damage.

5 Tips to Prevent Frostbite

  1. Dress in Layers and Cover Exposed Skin
    Layer up with a moisture-wicking base, an insulating middle layer, and a windproof outer layer. Scarves, gloves, and hats are essential. Consider mittens for better warmth, and always keep your face covered if wind chills are severe.
  2. Stay Dry
    Snowy conditions can soak clothing, increasing heat loss. When traveling around Iowa, keep extra dry gloves, socks, or even a scarf in your car or bag.
  3. Limit Time Outdoors
    When wind chills dip below zero, avoid unnecessary exposure. Take frequent breaks indoors to warm up if you shovel snow or work outside.
  4. Keep an Eye on the Weather
    Central Iowa residents know how quickly winter weather can change. Check local weather updates, including wind chill advisories, before heading out. The National Weather Service in Des Moines offers reliable, real-time alerts.
  5. Be Prepared for Emergencies
    Keep a winter survival kit in your car. Include blankets, hand warmers, extra gloves, and non-perishable snacks if you get stranded.

Here are some additional winter weather preparedness tips. You can also check our previous blog “Keeping Your Health in Check during the Winter“.

What to Do If You Suspect Frostbite

If you notice signs of frostbite while out in winter weather, take these steps immediately:

  1. Move Indoors Quickly
    Find a warm, dry place as soon as possible.
  2. Gradually Rewarm the Affected Area
    Soak frostbitten skin in warm (not hot) water for 15-30 minutes. Avoid direct heat sources like heating pads, as they can cause burns on numb skin.
  3. Protect the Skin
    Cover the area with a sterile, non-stick bandage. Keep fingers and toes separated with gauze.
  4. Seek Medical Attention
    Severe frostbite requires professional care.

Frostbite is preventable with the right precautions and awareness. Whether shoveling snow, hiking, or just enjoying a winter day outdoors, staying prepared and alert can protect you from this serious cold-weather danger.

If you have concerns about frostbite or need personalized advice, consult a medical professional. Stay warm, stay safe, and enjoy winter responsibly!

Share this blog with your family and friends to help them stay frostbite-free this winter!

Affordable Ear Wax Removal Without the $1800 Shock

Why Exemplar Care’s Ear Wax Removal Services Offer Quality Without the High Costs

At Hy-Vee Health Exemplar Care, we deliver high-quality healthcare that prioritizes you. In today’s traditional healthcare system, many patients feel frustrated, overlooked, and burdened by unnecessary delays and unclear costs. A recent story of a simple ear wax removal that led to a shockingly high bill highlights how broken the system has become. But there’s a better way—one that focuses on quality care, transparency, and giving patients the time they deserve.

Here’s what happened:

  • A high school teacher went in for a routine ear wax removal and received two bills—one for the procedure and another for a consultation.
  • Even though the care was provided by a nurse practitioner (not a specialist), the total cost was over $1800.
  • The reason? A confusing and non-transparent pricing system that left the patient overwhelmed and frustrated.

At Exemplar Care, we do things differently. We believe healthcare should be about providing high-quality, compassionate care instead of burdening patients with excessive and unclear costs. Our Direct Primary Care (DPC) model provides personalized, patient-centered care that removes traditional healthcare barriers.

Here’s how our approach works:

  • Personalized care at every step: We focus on what’s best for your health, delivering quality, comprehensive care tailored to your needs.
  • Consistent access to providers: You build meaningful relationships with your healthcare team, ensuring continuity and trust in your care.
  • Clear, upfront expectations: Our members know exactly what to expect, with transparent pricing and services that cover routine procedures, like ear wax removal, without additional charges.

Our DPC model cuts through the noise of traditional healthcare offering simple, convenient care. You won’t be left guessing about your bill or questioning the quality of care you receive.

Let’s move toward a healthcare system that works for you, with care that’s convenient, compassionate, and transparent. Contact us today to learn how Exemplar Care is redefining healthcare for patients like you.

Transforming Employee Health Benefits

 

At Exemplar Care, we understand that affordable and effective healthcare is key for employers. Grant Holt, of Todd’s BBI International has seen firsthand how integrating Exemplar Care’s Direct Primary Care (DPC) has enhanced their employee health benefits.

A New Standard in Employee Healthcare

Todd’s began partnering with Exemplar Care in January of 2023,to boost employee health engagement and satisfaction. Prior to this, employees had insurance but often avoided doctor visits due to financial concerns or personal beliefs. Some employees postponed care until absolutely necessary, risking more serious health issues and greater costs later.

Exemplar Care’s DPC model changes this by offering all services for a fixed, transparent monthly fee. It’s also ideal for those who avoid traditional insurance due to religious beliefs, providing essential care without conflicting with their values. Exemplar Care’s DPC model eliminates financial barriers, allowing employees to see doctors as needed.  “Now, thanks to Exemplar Care, they can visit a doctor as often as they need to,” Grant shared.

Say Goodbye to Copay and Deductibles

One of the standout features of Exemplar Care’s model is the affordable, transparent monthly fee. This means that employees can access healthcare services without worrying about unexpected costs, a significant factor in promoting proactive health management.

“The relief from the burden of unknown medical costs is one of the main reasons anyone should consider becoming a member,” Grant pointed out.  This approach has been particularly beneficial for employees who were previously hesitant to seek medical care due to financial constraints. Regular checkups, labs, generic medications, medical advice, and more are now easily accessible, fostering a healthier workforce.

Exceptional Engagement and Comprehensive Care

“The Exemplar Care team’s support and willingness to come on-site to explain their services has been very appreciated,” Grant added. This level of support enhances the healthcare experience and shows Exemplar Care’s commitment to its members.

A Refreshing Experience

When asked to describe Todd’s experience with Exemplar Care in one word, Grant chose ‘refreshing.’ This sentiment captures the essence of Exemplar Care’s model: simple, transparent, and patient-centered.

“There is nothing worse than being sick and having to sit in a waiting room to see a doctor while your imagination runs wild worrying about the cost. With Exemplar Care, you receive quick care without any additional costs,” Grant explained.

Elevate Your Employee Health Benefits

For businesses aiming to enhance employee health benefits,  Exemplar Care’s  DPC model is a compelling solution. With convenient access to care, no surprise costs, and a dedicated team. Exemplar Care is a stand-out partner in boosting employee wellness and satisfaction.

Interested in transforming your employee health benefits? Contact us today to explore how we can help.