Celebrating Direct Primary Care Day Day: Why DPC Matters More Than Ever

November 1 is National Direct Primary Care (DPC) Day, a time to celebrate a growing movement that’s transforming how people experience healthcare. At Hy-Vee Health Exemplar Care, we’re proud to be part of that movement — one that puts people over paperwork and care over cost.

What Is Direct Primary Care?

Direct Primary Care is a membership-based model that removes insurance barriers from care. Instead of paying per visit or worrying about copays and deductibles, members pay a simple, affordable monthly fee that covers all services provided by the DPC clinic.

That means less uncertainty surrounding your care, and more time with your provider, same-day or next-day appointments, and care that feels personal — because it is.

Why DPC Day Matters

DPC Day is about celebrating a shift toward healthcare that puts the patient first. The launch of National DPC Day is strategically timed to coincide with the beginning of Open Enrollment for health insurance. As millions of Americans reconsider their healthcare options, DPC Day offers a timely reminder that there is a better way to access and consume healthcare, and DPC is that way.

Healthcare doesn’t have to be complicated, expensive, or rushed. Across the country, DPC practices are:

  • Reducing costs for individuals, families, and employers.

  • Improving access to timely, quality care without the wait.

  • Building relationships that focus on prevention, wellness, and trust.

At Exemplar Care, we’ve seen firsthand how this model changes lives. Members appreciate transparent pricing, longer visits, and knowing their provider is just a call, text, or message away.

Why Choose Hy-Vee Health Exemplar Care?

We believe in doing right by people and providing healthcare that’s affordable, accessible, and high-quality. With clinic locations across the Midwest, we make it easy to get care when and where you need it, whether for your annual check-up, lab work, urgent care visit, or managing a chronic condition.

Our membership includes:

  • Unlimited primary and urgent care visits

  • Annual physicals and wellness screenings

  • In-house labs and diagnostics

  • Plain film X-ray imaging

  • 40+ generic medications

  • 24/7 access to your care team

All for one monthly membership fee — no copays, no surprise bills, and no insurance required.

Layered Into Health Plans You Know and Trust

Exemplar Care membership is also layered into the following health coverage options for $0:

  • Aplos Health Plans – flexible plans for employers and individuals seeking affordable healthcare solutions.

  • Hy-Vee Health + Oscar – offering individual choice and convenience alongside our DPC services.

This means members get the best of both worlds: personalized, accessible primary and urgent care through Exemplar Care, layered with trusted insurance coverage when needed.

Join the DPC Movement

This DPC Day, we’re celebrating every patient, provider, and employer who’s helping build a better healthcare experience. Whether you’re curious about how it works or ready to take control of your care, there’s never been a better time to join the DPC movement!

Learn more about Hy-Vee Health Exemplar Care and how we make healthcare simple, personal, and accessible.

Contact Us to Explore Membership Options ›

Spring Allergies: Why 2025 Is Hitting Harder—and How to Stay Ahead

 

Spring has sprung, bringing longer days, warmer weather—and for many, relentless allergy symptoms. Sneezing, sniffling, itchy eyes, and sinus pressure are just the beginning of what Dr. Jon Van Der Veer, CEO at Hy-Vee Health Exemplar Care, says is shaping up to be one of the worst allergy seasons in recent years.

Why Are Allergies So Bad in 2025?

“Pollen levels are particularly high this season,” says Dr. Van Der Veer. “We’re seeing patients with stronger, more persistent symptoms.”

Thanks to warming temperatures and extended growing seasons, pollen-producing plants are thriving—resulting in higher airborne pollen counts and longer-lasting symptoms.

Common Symptoms to Watch For:

  • Sneezing or nasal congestion

  • Itchy or watery eyes

  • Coughing or wheezing

  • Fatigue or brain fog

  • Headaches or sinus pressure

Dr. Van Der Veer’s Top Tips for Managing Spring Allergies:

1. Track the Pollen Count
Stay updated on daily pollen forecasts and limit outdoor activities during peak hours, typically mid-morning through early afternoon.

2. Use Air Purifiers & HEPA Filters
Filtering the air in your home or office can dramatically reduce indoor allergens.

3. Rinse Off After Being Outside
Pollen can cling to your skin, clothes, and hair. Shower and change after spending time outdoors.

4. Keep Windows Closed
As much as we love a spring breeze, it’s best to keep windows shut to minimize indoor exposure to pollen.

5. Seek Personalized Treatment
If OTC meds aren’t cutting it, talk to your healthcare provider about allergy testing or prescription solutions tailored to your symptoms.

A New Kind of Care, Close to Home

With new clinics now open in Coralville, Cedar Falls, Davenport, and Omaha, Exemplar Care is making it easier than ever to access affordable, patient-focused healthcare. Whether it’s seasonal allergies, urgent care, or long-term health management, our Direct Primary Care model provides transparent pricing, walk-in availability, and no-surprise billing.

Dr. Van Der Veer and his team are here to make care simple, accessible, and personal.

“We’re here to simplify healthcare and build real relationships with our patients,” says Dr. Van Der Veer.

 

Watch Dr. Van Der Veer’s video interview with Iowa’s News Now to learn more.

How Exemplar Care Improved Dennis’ Diabetes Management

American Diabetes Alert Day

Today is American Diabetes Alert Day—a day to raise awareness about diabetes and encourage early detection and prevention. At Hy-Vee Health Exemplar Care, we make healthcare more accessible, convenient, and personalized, especially for those managing chronic conditions like diabetes.

Dennis’ Journey

Dennis, an Exemplar Care member patient for two years, shares how our Direct Primary Care (DPC) model improved his health.

“After switching jobs, I lost health insurance coverage and thought quality healthcare was out of reach—until I found Exemplar Care. Membership provides me with convenient, unlimited access to the services I need for my primary and urgent care.”

Taking Charge of His Health

Before Exemplar Care, Dennis went to the hospital, where he was told he was borderline diabetic. “Over time, my A1C kept going up, but my primary care provider didn’t take action,” he says. When he found Exemplar Care, Elli Vore, a primary care provider at our West Des Moines clinic, ran tests and advised Dennis that he was, in fact, Type 2 diabetic.

“From there, we worked together to find the right medication and dosage that wouldn’t upset my stomach and would actually bring my A1C down. Now, my A1C is at a good level, and I feel better than ever,” Dennis says.

For Dennis, managing diabetes requires regular A1C checks, consistent monitoring, and ongoing communication with his primary care provider. “There has never been a time I needed to be seen that I couldn’t speak to or see my provider the same or next day,” he says. “That kind of access has made all the difference.”

A Health Transformation

Through personalized care with Elli, Dennis has transformed his health. “Having a provider who takes the time to know my whole health—not just my diabetes—has been life-changing,” he shares. “Elli has worked with me on everything from my diet and exercise to quitting smoking and drinking. I now work out every day, have cut sugar, and feel like my healthiest self.”

Diabetes Awareness: The Power of Early Detection

According to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), “Small changes—such as choosing healthier foods, increasing physical activity, and weight management—can go a long way in preventing or delaying Type 2 diabetes.”

Our approach to healthcare aligns with this philosophy, providing members the time and resources to create meaningful health improvements.

The American Diabetes Association emphasizes the importance of early detection and management, stating, “One in five people with diabetes don’t know they have it. Knowing your risk can help you take charge of your health.”

We make it easier to take charge by offering accessible, comprehensive primary care without any barriers.

Better Health Starts Here

Dennis urges others managing a chronic condition to find a provider who prioritizes their whole health. “Anyone with a chronic condition deserves a primary care provider who has the time to truly listen, and advocates for them on their journey to better health.”

Experience better chronic condition management with Exemplar Care. Sign up today and take control of your health!

Affordable Ear Wax Removal Without the $1800 Shock

Why Exemplar Care’s Ear Wax Removal Services Offer Quality Without the High Costs

At Hy-Vee Health Exemplar Care, we deliver high-quality healthcare that prioritizes you. In today’s traditional healthcare system, many patients feel frustrated, overlooked, and burdened by unnecessary delays and unclear costs. A recent story of a simple ear wax removal that led to a shockingly high bill highlights how broken the system has become. But there’s a better way—one that focuses on quality care, transparency, and giving patients the time they deserve.

Here’s what happened:

  • A high school teacher went in for a routine ear wax removal and received two bills—one for the procedure and another for a consultation.
  • Even though the care was provided by a nurse practitioner (not a specialist), the total cost was over $1800.
  • The reason? A confusing and non-transparent pricing system that left the patient overwhelmed and frustrated.

At Exemplar Care, we do things differently. We believe healthcare should be about providing high-quality, compassionate care instead of burdening patients with excessive and unclear costs. Our Direct Primary Care (DPC) model provides personalized, patient-centered care that removes traditional healthcare barriers.

Here’s how our approach works:

  • Personalized care at every step: We focus on what’s best for your health, delivering quality, comprehensive care tailored to your needs.
  • Consistent access to providers: You build meaningful relationships with your healthcare team, ensuring continuity and trust in your care.
  • Clear, upfront expectations: Our members know exactly what to expect, with transparent pricing and services that cover routine procedures, like ear wax removal, without additional charges.

Our DPC model cuts through the noise of traditional healthcare offering simple, convenient care. You won’t be left guessing about your bill or questioning the quality of care you receive.

Let’s move toward a healthcare system that works for you, with care that’s convenient, compassionate, and transparent. Contact us today to learn how Exemplar Care is redefining healthcare for patients like you.

Transforming Employee Health Benefits

 

At Exemplar Care, we understand that affordable and effective healthcare is key for employers. Grant Holt, of Todd’s BBI International has seen firsthand how integrating Exemplar Care’s Direct Primary Care (DPC) has enhanced their employee health benefits.

A New Standard in Employee Healthcare

Todd’s began partnering with Exemplar Care in January of 2023,to boost employee health engagement and satisfaction. Prior to this, employees had insurance but often avoided doctor visits due to financial concerns or personal beliefs. Some employees postponed care until absolutely necessary, risking more serious health issues and greater costs later.

Exemplar Care’s DPC model changes this by offering all services for a fixed, transparent monthly fee. It’s also ideal for those who avoid traditional insurance due to religious beliefs, providing essential care without conflicting with their values. Exemplar Care’s DPC model eliminates financial barriers, allowing employees to see doctors as needed.  “Now, thanks to Exemplar Care, they can visit a doctor as often as they need to,” Grant shared.

Say Goodbye to Copay and Deductibles

One of the standout features of Exemplar Care’s model is the affordable, transparent monthly fee. This means that employees can access healthcare services without worrying about unexpected costs, a significant factor in promoting proactive health management.

“The relief from the burden of unknown medical costs is one of the main reasons anyone should consider becoming a member,” Grant pointed out.  This approach has been particularly beneficial for employees who were previously hesitant to seek medical care due to financial constraints. Regular checkups, labs, generic medications, medical advice, and more are now easily accessible, fostering a healthier workforce.

Exceptional Engagement and Comprehensive Care

“The Exemplar Care team’s support and willingness to come on-site to explain their services has been very appreciated,” Grant added. This level of support enhances the healthcare experience and shows Exemplar Care’s commitment to its members.

A Refreshing Experience

When asked to describe Todd’s experience with Exemplar Care in one word, Grant chose ‘refreshing.’ This sentiment captures the essence of Exemplar Care’s model: simple, transparent, and patient-centered.

“There is nothing worse than being sick and having to sit in a waiting room to see a doctor while your imagination runs wild worrying about the cost. With Exemplar Care, you receive quick care without any additional costs,” Grant explained.

Elevate Your Employee Health Benefits

For businesses aiming to enhance employee health benefits,  Exemplar Care’s  DPC model is a compelling solution. With convenient access to care, no surprise costs, and a dedicated team. Exemplar Care is a stand-out partner in boosting employee wellness and satisfaction.

Interested in transforming your employee health benefits? Contact us today to explore how we can help.

 

Bryant Iowa Heating & Cooling Finds a Reliable Health Benefit with Exemplar Care

 

“Exemplar Care immediately stood out as the ideal partner to meet our primary healthcare needs. Their dedication to addressing our specific business needs and providing our team with quick access to care without any copays or fees is invaluable.” – Cathy and DuWayne McDaniel, Owners, Bryant Iowa Heating & Cooling

 

Bryant Iowa Heating & Cooling is dedicated to excellence in every service it provides. As a locally owned business, they are deeply invested in the Ankeny community. Whether you have residential or commercial HVAC needs in Ankeny and the surrounding areas, Bryant Iowa Heating & Cooling is committed to solving your challenges and prioritizing 100% customer satisfaction every time.

 

Owners Cathy and DuWayne McDaniel sought primary healthcare coverage to ensure their employees’ well-being. “Our technicians often work in customers’ homes, so their health is not only crucial for them but also for our clients’ safety and peace of mind,” Cathy explains.

 

Exemplar Care membership has been a game-changer for their employees. “For example,” Cathy shared, “One of our technicians felt unwell in the morning and called in sick. We reminded them of their Exemplar Care benefit, and they were able to see a provider promptly. By noon, our technician was back at work.”

 

This prompt access to care reduces downtime, helping employees return to work faster, and ensuring smooth operations. “By prioritizing the health and well-being of our employees, we can maintain a productive workforce, ultimately benefiting our business as a whole.”

Another standout feature of Exemplar Care membership is the personalized approach to healthcare. “Longer appointments allow their providers to truly focus on personalized care tailored to each patient’s unique needs, so they receive the highest quality of care possible,” Cathy says. “Overall, I am impressed with their ability to get our team in quickly and by the expertise and efficiency of their providers.”

   

The feedback from Bryant Iowa Heating & Cooling employees has been overwhelmingly positive. They appreciate the ease of access to healthcare services, the quality of care, and the peace of mind that comes with a reliable health benefit. Partnering with Exemplar Care has been transformative for Bryant Iowa Heating & Cooling. Investing in their employees’ health has fostered a happier, more productive workforce and they see the benefits first-hand.

 

If you’re interested in how Exemplar Care can benefit your business, contact us today. Let us help you prioritize the health and productivity of your workforce by giving your employees a health benefit they can truly rely on.