Can Healthcare Be Cheaper Than A Daily Cup Of Coffee?

The answer is YES!

Many people treat coffee as an affordable luxury, and the average cost of a retail cup of coffee in the U.S.  jumped 21% in 2025 to an average of $4.80. Recent inflation and tariffs, combined with changes in weather conditions for coffee-growing areas, mean that even coffee made at home is more expensive!

With Hy-Vee Health Exemplar Care,  Direct Primary Care, membership is cheaper than you might think. Broken down to a daily cost, it can be less than your morning latte. 

There are several reasons that healthcare is so expensive in the U.S.

Direct Primary Care is one area that is providing quality care and lowering costs for its member patients. 

Unlike the traditional insurance-based healthcare model, where patients are charged for every service, direct primary care costs are based on a membership fee, which can be paid monthly or annually. The membership fee covers primary care services, including unlimited clinic visits, virtual consultations, direct access to a provider, and more. 

A direct primary care membership generally costs $75 – $100 per month for an individual and tends to be lower for children.

In fact, most memberships cost less than $3 per day.

At Exemplar Care, membership includes visits to primary care, 24/7 access to a provider, in-clinic dispensing of wholesale medications*, physicals, and more. 

Improving the quality of our own, our family’s, or our employees’ healthcare and reducing costs associated with getting healthcare are things that we can all do. 

Call or contact us if you are interested in learning more about Direct Primary Care at Exemplar Care.

*in Iowa