Celebrating Direct Primary Care Day Day: Why DPC Matters More Than Ever
November 1 is National Direct Primary Care (DPC) Day, a time to celebrate a growing movement that’s transforming how people experience healthcare. At Hy-Vee Health Exemplar Care, we’re proud to be part of that movement — one that puts people over paperwork and care over cost.
What Is Direct Primary Care?
Direct Primary Care is a membership-based model that removes insurance barriers from care. Instead of paying per visit or worrying about copays and deductibles, members pay a simple, affordable monthly fee that covers all services provided by the DPC clinic.
That means less uncertainty surrounding your care, and more time with your provider, same-day or next-day appointments, and care that feels personal — because it is.
Why DPC Day Matters
DPC Day is about celebrating a shift toward healthcare that puts the patient first. The launch of National DPC Day is strategically timed to coincide with the beginning of Open Enrollment for health insurance. As millions of Americans reconsider their healthcare options, DPC Day offers a timely reminder that there is a better way to access and consume healthcare, and DPC is that way.
Healthcare doesn’t have to be complicated, expensive, or rushed. Across the country, DPC practices are:
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Reducing costs for individuals, families, and employers.
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Improving access to timely, quality care without the wait.
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Building relationships that focus on prevention, wellness, and trust.
At Exemplar Care, we’ve seen firsthand how this model changes lives. Members appreciate transparent pricing, longer visits, and knowing their provider is just a call, text, or message away.
Why Choose Hy-Vee Health Exemplar Care?
We believe in doing right by people and providing healthcare that’s affordable, accessible, and high-quality. With clinic locations across the Midwest, we make it easy to get care when and where you need it, whether for your annual check-up, lab work, urgent care visit, or managing a chronic condition.
Our membership includes:
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Unlimited primary and urgent care visits
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Annual physicals and wellness screenings
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In-house labs and diagnostics
- Plain film X-ray imaging
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40+ generic medications
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24/7 access to your care team
All for one monthly membership fee — no copays, no surprise bills, and no insurance required.
Layered Into Health Plans You Know and Trust
Exemplar Care membership is also layered into the following health coverage options for $0:
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Aplos Health Plans – flexible plans for employers and individuals seeking affordable healthcare solutions.
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Hy-Vee Health + Oscar – offering individual choice and convenience alongside our DPC services.
This means members get the best of both worlds: personalized, accessible primary and urgent care through Exemplar Care, layered with trusted insurance coverage when needed.
Join the DPC Movement
This DPC Day, we’re celebrating every patient, provider, and employer who’s helping build a better healthcare experience. Whether you’re curious about how it works or ready to take control of your care, there’s never been a better time to join the DPC movement!
Learn more about Hy-Vee Health Exemplar Care and how we make healthcare simple, personal, and accessible.
