Omaha Beef Football Team Announces Partnership with Hy-Vee Health Exemplar Care
Omaha, Neb. Feb. 12, 2026 — The Omaha Beef Football Team is proud to announce a new partnership with Hy-Vee Health Exemplar Care, uniting two organizations committed to excellence, performance, and the well-being of the Omaha community.
Through this partnership, Hy-Vee Health Exemplar Care will serve as Omaha Beef’s official primary care and medical training partner. The collaboration is designed to support players’ health, preventative care, and overall performance while also expanding community-focused health initiatives throughout the region.
“Player health and safety are foundational to our success on and off the field,” said Ricky Bertz, Owner of the Omaha Beef. “Partnering with Hy-Vee Health Exemplar Care allows us to provide top-tier medical support to our athletes while reinforcing our commitment to the Omaha community.”
Hy-Vee Health Exemplar Care is known for delivering comprehensive, patient-centered care across the Midwest through its membership-based model. As part of the partnership, Hy-Vee Health Exemplar Care will work closely with the Omaha Beef on medical eligibility, wellness education, and community engagement opportunities.
“We are pleased to partner with the Omaha Beef Football Team,” said Jon Van Der Veer, DO, MBA, Founder and CEO of Hy-Vee Health Exemplar Care. “This partnership reflects our shared dedication to health, performance, and making a positive impact in the communities we serve.”
Fans can expect to see Hy-Vee Health Exemplar Care featured at Omaha Beef home games, team events, and community initiatives throughout the season, further strengthening the connection between professional football and community health.
For more information about the Omaha Beef Football Team, visit www.beeffootball.com. To learn more about Hy-Vee Health Exemplar Care, visit www.exemplar.care.
About the Omaha Beef Football Team
The Omaha Beef Football Team is a professional indoor football organization dedicated to competitive excellence, community involvement, and providing exciting entertainment for fans across the region.
About Hy-Vee Health Exemplar Care
Hy-Vee Health Exemplar Care is a membership-based healthcare organization addressing the evolving needs of today’s patients through accessible, transparent, and relationship-driven care. Operating clinics across five Midwest states, Hy-Vee Health Exemplar Care offers healthcare through flexible membership options designed to meet patients where they are in their health journey.
Hy-Vee Health Exemplar Care is focused on strengthening patient-provider relationships and delivering a more trusted, sustainable healthcare experience.
Media Contact: Omaha Beef Football
Name: Nicole Cain
Title: Marketing Director
Phone: 402-346-2333
Email: nicole@beeffootball.com